After winning the Eurovision song contest held in Brighton in 1974, ABBA became a symbol of Sweden across Europe. Young, blond and reserved they became stars overnight. As a Swede in the United Kingdom, I found that their songs have been kept alive here through the large number of tribute bands dedicated to the legendary pop band. 
—In this work I want to explore how the tribute artists are making their own individual interpretation of the original ABBAs and in the pictures representing both the original members of the band and their own individuality. Lingering between performance and reality the artists are not fully themself but not fully the character, or maybe both at the same time.

Race Labour & Social club stage Pontypool, Wales 2017

The red head Crawley, England 2017

Andy Reading, England 2017

Laura Reading, England 2017

Pete Pontypool, Wales 2017

Lallie Pontypool, Wales 2017

Kate and Blazena Cardiff, Wales 2016

Susie and Zoe London, England 2016

The original Stockholm, Sweden 2018

The Magenta Foundation gratefully acknowledges the support of TD Bank Group for their ongoing commitment to Flash Forward and to emerging artists.

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